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OUR LEADER POSITIONS
Broader term “user experience”
Usability is part of the broader term “user experience” and refers to the ease of access and/or use of a product or website. A design is not usable or unusable per se; its features, together with the context of the user (what the user wants to do with it and the user’s environment), determine its level of usability.
The official ISO 9241-11 definition of usability is: “the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.”
Web programming, also known as web development, is the creation of dynamic web applications. Examples of web applications are social networking sites like Facebook or e-commerce sites like Amazon.
There are two broad divisions of web development – front-end development (also called client-side development) and back-end development (also called server-side development).
Back-end development controls what goes on behind the scenes of a web application. A back-end often uses a database to generate the front-end.
Branding is the process of giving a meaning to specific company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.
The objective is to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises.